“I’m getting new members, but how do I retain my core team to support the growth?”
This is a firsthand plight of a club President. If you were a club president or part of the core team, you know what this means.
What makes people stick to a club? There is no single answer for this. Each person has their own unique needs and wants when they join a club or a social circle. Following are some key ‘needs’ my core team and I thought of while I was a president of Parsippany Toastmasters club. As the current VP PR I think about it more.
* Need for affiliation – why do some of us prefer a ROLEX over an unknown brand or why do we prefer BENZ/BMW over another? Simple answer is some of us get satisfaction and self worth thru association with a brand. Most of us have this in ourselves to be associated with a brand. Therefore, make the brand stand out so tall and valuable so that the members want to be part of it.
* Need for achievement – some of us need to achieve and that’s our top priority. The inner drive pushes us until we active are satisfied. The club which gives more opportunity to its members will stand out and appear more attractive to these kinds of members. Remember, its not about you. Its about them.