From Challenge to Opportunity: A Rebrand Gives a Club New Life

In every challenge there is something to be learned and if you can make it out to the other side there are rewards to reap. Rockland Toastmasters is an example of that.

Rockland Toastmasters of Rockland County NY was founded in 2010. At that time it was called Nyack Toastmasters, after the small town the club met in. Throughout the years as the club changed and evolved, the constant was the location, a local library, a favorite to those who walked through the doors as it boasted year round views of the Hudson River and it’s charm reflected the villages vibe of art and community. In 2016, after much thought and consideration, it was decided the club would be changing locations.  

Rockland Toastmasters’ officers at training.

As Toastmasters is a non profit organization, members pay a minimal yearly fee to cover costs and take pride in volunteering their time as officers and filling other various roles within their chapter to ensure the success of their club and personal progression in public speaking. Yearly fees are used for a variety of things- materials for marketing, resources for members, contests, and open houses are typical and needed to make clubs feel well resourced. In the case of Nyack Toastmasters, starting in 2015, these fees were going solely to paying rent for the bi-monthly meetings. With only a small bank account balance, soon it became apparent that the fee was no longer maintainable.

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