The key thing to remember about social media is that it is SOCIAL. You can post whatever you want, but if no one comments, likes, or shares your content, you might as well be an old man screaming at a cloud. Without interaction from your followers, your content will fall into the Internet’s abyss and no one will see it. Newer content has a chance, but popular content reigns supreme.
Newer content survives by creating reactions. The reactions don’t have to be positive for content to survive. Often, the negative generates more feedback than inspirational stories. This is why your newsfeeds are constantly filled with people complaining about celebrities, politicians they hate, and whatever angered them at that moment. However, you also see stories about people miraculously surviving against all odds, succeeding in losing weight, and cute cats. A LOT of cute cats, this is the Internet after all.
Obviously, Toastmasters is a supportive environment, so we’re not posting things to generate controversy. We’re using social media as modern day word-of-mouth marketing. Successful examples of this are Ellen Degeneres’ Oscar selfie, which was a commercial for Samsung, and #nuggsforcarter, which generated positive buzz for Wendy’s all because Carter wanted free chicken nuggets.
If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Because Toastmasters can’t exist without members advocating for the organization, we need your help. As Toastmasters members, we need your help to keep District 83 relevant and active on Facebook and Twitter. Please share all the articles that you like or feel will benefit your Facebook friends and Twitter followers.
Keep in mind that sharing is a two way street. If your club is active on social media, please post the links in the comment section. We’d love to follow you and support your social media endeavors.